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Booking with us has many advantages

The Hotel

One of the best hotels in the world among vineyards

The New York Times has recommended Hotel Viura for an authentic experience among the vineyards. Welcome to this corner of Rioja, where wine, tradition and art intertwine in a passionate embrace!

In 2010, an unusual architecture appeared in Villabuena de Ávala

Hotel Viura - La Rioja

This ultra-contemporary project used concrete, wood, aged metal, glass and light to build the harmony of this series of unstructured cubes built according to the principles of eco-responsible development, where you can enjoy magnificent views of the village and the Cantabrian Sierra, four-star comfort, specialties from the chef who prepares local products terroir and local wines.



Wine tastings guided by our sommelier, exclusive sales from the area's wineries in our Wine Bar and, of course, massage services and beauty treatments. Do you need anything else?

Wellness room .

The wellness area of Hotel Viura is a unique and exclusive space to relax and enjoy a selection of 100% natural treatments based on the benefits of honey and hydration from the hand of a team of professionals. Against the rock of the village, the wellness space is an experience for all our senses. The wellness includes massage rooms, a large jacuzzi and showers. The jacuzzi can be reserved to enjoy privatly.

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Unique events .

Hotel Viura has 3 fully equipped meeting rooms to host all types of events, from business meetings to presentations, exhibitions and cocktails. Hotel Viura is a singular place to organize unique events in the different spaces of the hotel, including the terrace overlooking the vineyards. Our team will advise you on all the possibilities to host private parties, corporate and cultural events. Every little purpose should be celebrated in the big way!

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Rooftop with views .

Hotel Viura has a plant terrace on the hotel's roof with spaces to relax, sunbathe or have an aperitif with panoramic views of the city, the Sierra Cantabria and the church of San Andrés. Furthermore, the Rooftop has an environmental vocation since, being landscaped, it maintains the temperature of the hotel, insulates thermally and acoustically, contributes to air purification and allows the integration of the hotel into its environment.

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Secret passage .

The hotel's historical jewel... a secret passage from the 16th century. A passage that could seem like an escape route from a castle dungeon. During the construction of the hotel, the old passageway that connected the Casa de Diezmos with the church vicarage and which had been closed and hidden for decades appeared. With unique conditions for the optimal conservation of the most delicate wines, we did not hesitate to convert it into our winery.

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Fitness room .

On the top floor of the hotel, with large windows overlooking the wine-growing lands that surround the town of Villabuena de Álava, you can enjoy the hotel's gym. The small gym has the necessary equipment to stay in shape. Without great pretensions, but always with the desire to satisfy travelers who want to maintain their exercise routines while they are away from home. The gym is equipped with a treadmill, elliptical, stationary bike, rower and dumbbells.

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Wine cellar .

Hotel Viura has its own wine cellar in which it wants to give prominence to the 43 wineries in the town of Villabuena de Álava. Thanks to the hotel's close relationships with the wineries in the town itself, but also in La Rioja in general, the wine cellar offers an exclusive selection of wines sold at winery prices. The winery organizes wine tastings and events where winemakers and visitors meet and share their passion for wine. Something that makes it a unique place.

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ART EXHIBITIONS. Hotel Viura collaborates with emerging artists and established artists from the Rioja Alavesa region. The Hotel Viura lends its walls and hotel spaces to artists. This initiative is part of its commitment to culture and local development.

The works of art can be seen in the hotel's common areas, such as the hall, wine cellar, restaurant and bar. Special events are also organized to present the artists' works and have talks over wine and art.

In addition, the unique building exhibits works of art in different formats throughout the hotel. The ceilings of the upper floors are covered with wooden slats from old barrels, an effect that is rounded off in the restaurant where, in this case, what hangs over the diners' heads are enormous wooden barrels.

COMMITTED TO OUR LAND. We are committed to reducing water consumption and changing towels only when our clients ask us to. We are committed to controlling and making the most of the energy we consume. We have chargers for electric cars in our free parking, we are committed to sustainable mobility by lending bicycles to our clients. We are committed to Km0 products and reducing plastic packaging to a minimum. We bet on our land and its people. We create our own energy using BIOMASS. We are committed to sustainable development that is respectful of our environment.

  • Biomass boiler - Hotel Viura - La Rioja
    Biomass boiler
  •  Market kitchen - Hotel Viura - La Rioja
    Market kitchen
  • Underfloor heating - Hotel Viura - La Rioja
    Underfloor heating
  • Green terraces - Hotel Viura - La Rioja
    Green terraces
  •  Electric car chargers - Hotel Viura - La Rioja
    Electric car chargers
  • Bicycle service - Hotel Viura - La Rioja
    Bicycle service
  •  Lighting with LED bulbs - Hotel Viura - La Rioja
    Lighting with LED bulbs
  •  Decoration with recycled materials - Hotel Viura - La Rioja
    Decoration with recycled materials
  • Natural draft as a wine cellar - Hotel Viura - La Rioja
    Natural draft as a wine cellar
  •  Seasonal and local products - Hotel Viura - La Rioja
    Seasonal and local products
  • Environmental certification - Hotel Viura - La Rioja
    Environmental certification