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Booking with us has many advantages



The most important thing about a hotel is not only that its guests return, but that they never forget it, that is why we have created an experience that will ensure that the time you spend with us will be remembered as one of the most special within the wonderful experiences of your life.


Hotel Viura offers exclusive offers and experiences to enjoy an unforgettable stay.

Viura experiences Viura - Hotel Viura - La Rioja

For your own enjoyment or that of your family members, Viura experiences include a set of personalized services and products designed to offer greater value to your stay at the Viura Hotel and provide you with a unique experience.

From access to our wellness space, massages, gastronomic dinners, routes through vineyards or nights in our exclusive suites, you will find the experience that best suits your needs.


Villabuena Wine Tasting - Hotel Viura - Rioja Alavesa

Villabuena Wine Tasting

The Villabuena Wine Tasting is an initiative between the Viura hotel and the wineries in the town of Villabuena de Álava. Customers will enjoy the daily life of the Rioja Alavesa winery families in a different and special way. They will be welcomed as at home and will taste the best wines.

Every day a winery will open its doors to Hotel Viura clients.

The Villabuena Wine Tasting must be booked 24 hours in advance by contacting the reception team at Hotel Viura.

Book your Wine Tasting next


The imposing natural landscape is another characteristic of the region, and lovers of sports and outdoor activities also have a place to live a unique experience. Of course, coming to Rioja Alavesa is synonymous with wine, so you will have to visit some of the many wineries in the region. To finish regaining strength, it is necessary to discover the Rioja gastronomy offered by some companions. Before, after or during your stay at the Hotel Viura, a visit to the nearest cities cannot be missed.

Essential wineries.

Essential wineries


Villabuena de Ávala has 43 wineries and Rioja in total has 576 wineries. Hard to see them all. We have selected some wineries with a lot of personality. Large and small wineries, modern wineries or wineries with centuries of history. The winemakers will share their passion for wine, while the oenologues will guide you in an experience that will test your senses. Learn, taste, experience wine in many different ways, but, above all, enjoy.


Outdoor activities.

Outdoor activities


Get lost on your bicycle among vineyards, stop and rest on the banks of the Ebro and enjoy a picnic or a barbecue. Explore it by Kayak or fly over our places in a Balloon. Learn to cook in a cooking workshop in the region surrounded by history or simply enjoy a good oil tasting in an old 16th century winery. Visit one of the most important wine museums in the world or play on the different golf courses that surround our town.


Neighboring destinations.

Neighboring destinations


Hotel Viura is located in the heart of Rioja and at the same time very close to different unique destinations such as Bilbao, Vitoria, San Sebastián, Biarritz, Desierto de las Bárdenas, Santander, Burgos etc... Enrich your stay with us by taking day trips to any of these destinations or complete your trip by extending your stay by discovering the most important cities of Navarra, the Basque Country or Cantabria. Our team can give you advice about each neighboring destination.

Discover our recommendations

Riojan Gastronomy.

Riojan Gastronomy


Gastronomic wonders surround us, proposals of all styles that accompany the best wines that this land gives us. We bring you the best restaurants where you can enjoy seasonal products with traditional or more sophisticated preparations, but without ever forgetting respect for the product. Peppers from Najera, boletus from Cameros, vegetables from Calahorra, chorizos and sausages from the mountains, are some of the most typical dishes of Rioja cuisine.

Where are you going to eat?