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Calle Mayor, s/n
Villabuena de Álava, 01307
Álava, España

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Land of Wine


Generations dedicated to improving everything possible, harvest after harvest. And conserving, year after year, a way of doing things. And even if it's difficult, bringing back grapes, techniques and ideas we thought had disappeared forever. Welcome to the Land of Wine.

As of today, with its 300 inhabitants, Villabuena de Álava has 43 wineries. Although the most well-known are Luís Cañas, Valserrano and Izadi, you can't miss out on the small family operations, some of them with over five generations dedicated to the divine wine-making profession. The last generational change led these small family wineries to bring back varieties that were almost extinct, making for riskier, truly interesting concepts.

The wine route goes beyond the village's boundaries. Without leaving the region, very nearby we arrive at the famous villages of Laguardia, El Ciego, Baños de Ebro and Samaniego, which are also well-known for their large wineries of worldwide acclaim. Our advice: visit the area leisurely and keep your palate and eyes open.

We have packages that include guided tours, but if you would like, we can give you suggestions and organise routes based on your tastes and interests.

#VillabuenaWineTour. Our village has come together to offer you an unforgettable experience to taste the best wines.



We will visit three family-owned wineries, some of them hundreds of years old, with their own vineyards. Wineries where, with one generation passing the baton to the next, tradition meets modernity. Alongside the owners and accompanied by their explanations, you will get the chance to taste each family's best wine. Of course, it comes with a tapa. It's all done in a laid-back fashion, unhurried, strolling through the town streets amongst Renaissance homes, mansions and palaces chock-full of history.

 Prize per person 35,00€ (VAT inc.)


Viura Experience. The most important thing about a hotel is not only that its guests return, but that they never forget it.

Viura Experience


Get ready to feel a unique experience in the heart of Rioja, in an environment of exclusivity, tranquility and close treatment. Viura Experience is a getaway where everything stops and where the wine, the gastronomy and the wellness that nature gives us with our new Thermal Cave, become protagonists. All this also surrounded by art, history and architecture.

Two nights with Breakfast Included, Tasteing Menu, Massage with acces to our Thernal Cave and Villabuena Wine Tour.

Rioja Alavesa. 15 municipalities dedicated to wine.

Wine, history and nature. Discover the region through its wineries, monuments and people.

This region in Álava, Basque Country, with 11,500 hectares of vineyards, draws its southern border at the Ebro River. The northern border lies at the Sierra de Cantabria and the Sierra de Toloño mountain ranges. When Romans inhabited the area, there were already prehistoric ruins. Its location halfway between the heart of the Basque Country and the La Rioja community makes it a perfect starting point to discover the most well-known wine agricultural region in Spain with the greatest international prestige. Visiting the area makes for a complete wine and culinary experience.